"For 32 years I’ve made my living by finding breakthrough products, acquiring their marketing rights, and selling those products to tens of millions of families in America and throughout the world. My partners and I have been able to do this over and over again, building a number of businesses that have achieved billions of dollars in sales.
In 2006, I found what I considered the biggest “breakthrough product” of my career. I was convinced it was a breakthrough, not because of a ‘gut-feel’ or a hope, but because the product was a true scientific breakthrough. We ultimately named this product MaxGXL. Its development was based upon the scientific research and development of one of the world’s great medical researchers, Dr. Robert H. Keller.
Throughout my career I’ve had the chance to work closely with a number of world-renowned experts and even a few geniuses. For example, I had the privilege of working with Dr. Alf Nachemson, who was called “the father of modern back surgery, and the world’s greatest living expert on the human spine,” by the president of Harvard Medical School. I’ve worked with a number of the world’s leading nutritional experts, including Dr. Oliver Alabaster (head of disease prevention at George Washington University) and Dr. Barry Sears (creator of the “Zone” approach to dieting).
But of all the experts I have ever known, of all the geniuses I have ever interacted with, no one has ever “wowed” me like Dr. Keller. In my opinion, he is truly in a league all by himself. His 29-page curriculum vitae only reflects “the tip of the iceberg,” of this man’s knowledge and accomplishments.
But as impressive as Dr. Keller and his research were, he and his research were not the basis of my excitement or ultimate commitment. What truly amazed me was what his product accomplished at a cellular level, and the fact that the degree of what it accomplished at a cellular level could be verified and quantified through a sophisticated blood test. These tests demonstrated that MaxGXL could substantially increase cellular production of glutathione, one of the body’s most important proteins (a tri-peptide).
Thousands of medical studies had identified the incredible roles this “miracle protein” plays in every cell’s health, and the ultimate health of a person. Studies had also shown that the body’s production of glutathione decreased by 8 to 12 percent per decade, accelerating aging and making the body more vulnerable to the various diseases of aging. Dr. Keller was able to show me “before and after” blood tests of his various patients who had taken MaxGXL. After only 60 days, they had experienced an extraordinary rise in their glutathione levels.
But this was not the end of the story. I started taking a few capsules a day and quickly noticed that my energy level wasn’t falling off of a cliff in the afternoons. Instead, I felt energetic, mentally alert and just plain “great” from the time I woke up until the time I’d go to bed. My partners and I began handing out sample bottles to friends and they quickly reported the same kind of results and even more astounding results—so much so that almost none of them wanted to go a single day without the product.
I not only realized this was a “breakthrough product,” but that it was also an incredible business opportunity. Although I’ve marketed dozens of breakthrough products, I’ve never sold any product that created a customer frenzy and a product loyalty like this one was creating. That was all I needed to commit my mind and resources to this newest and most exciting venture.
But then something happened that changed the course of my life. I gave the product to my assistant’s husband with the hope of improving his energy level. It did much more than that. Within a matter of weeks, Kenny’s quality of life was radically changed for the better. The change was so astounding, it left everyone who knew him (including his doctors) scratching their heads. Kenny’s transformation changed my attitude about this product in a very overpowering way. What was the most exciting business opportunity of my life became a life-altering mission. You see, Kenny had all but given up on life. All I could think about was how many more Kennys were out there. I felt a compulsion that I had to do EVERYTHING and ANYTHING I could to get the product into millions of homes throughout the world.
I called my partners at American Telecast and told them that I was retiring. ATC had been my business home for 31 years. My partners were closer than brothers. We had been together through thick and thin for three decades. We had created billions of dollars in sales together and had each made tens of millions in personal income. And yet, my decision was an easy one. In terms of seeking a breakthrough product that had the potential of changing millions of lives, MaxGXL was such a product.
MaxGXL will always be the cornerstone product of our company. But it will not be our only product. Dr. Keller and the Max Management team are pursuing other science-based (and scientifically provable) products. We are currently working together with additional esteemed scientists to develop breakthrough products that can make a demonstrably significant difference in the health and quality of the lives of our Associates and Preferred Customers."
Steve Scott
Steven K. Scott, is well known in the infomercial marketplace as a primary mover of some of the most successful products ever sold on television. Steve co-founded American Telecast and is personally responsible for over 2.5 billion dollars in revenue. Most recently, Steve is known as the creator of the Total Gym television campaign featuring Chuck Norris and Christy Brinkley, which has resulted in over 1 billion dollars in sales. Steve was named one of the twenty five most influential people by Direct Response Television, the industry trade journal.
Steve Scott Interview of Dr. Robert Keller
Steve Scott's Website
Tags: Steve Scott MaxGXL Dr Robert Keller
